Grow five times our present size with only three time the current average inventory levels and passing on the benefits to our stakeholders.

Excellence as our value is not only seen in the product we make but also in the way we work and deal with our stakeholders.

Our idea of growth is not limited to growth professionally. We believe that for any individual to be happy, professional growth is not enough but a balance of professional, social, mental and spiritual growth is needed for a pursuing and spreading happiness. We strive to achieve growth in all the four dimensions of life (Professional, Social, Mental and Spiritual) especially among our employees.

Relationship is our core value and we try to make sure that this value of our touches every individual connected with the organisation. We are trying to create a culture where each employee feels the sense of belongingness and responsibility, hence reducing the need for vigilance.

Craft Diamonds came in to existence in 2012 but its roots go back to Samarth Diamond (India). Craft Diamonds has an alliance with Samarth Diamond to globally market the diamonds cut by Samarth Diamond. Craft Diamonds only sell the diamonds cut by Samarth Diamond and hence can prove the chain of custody. Samarth Diamond - Manufacturing Alliance in India

ROUGH PLANING, Even the smallest diamond in the factory is planned in the 3D mapping rough planners. This gives us an edge over other in maintaining the accuracy of parameters and symmetry of the make.

UNIQUE TRACKING ID, Each diamond moves in the factory in a separate parcel with a unique tracking id. The unique ID helps us track the stone and help us prove the chain of custody.

CHAIN OF CUSTODY, Our responsible sourcing of rough mined from reputed miners like De Beers, Alrosa, Rio Tinto and Dominion Diamonds and by tracking stones in our factory we can prove our chain of custody.

MADE TO MEASURE, Every jeweler wants to serve a unique product and with that they also require unique diamonds. Our made to measure program enables our customer to develop round brilliant cut diamonds with the parameters they want with consistent accuracy and symmetry.